Every October, we recognise Breast Cancer Awareness Month, a time to learn, support and stand beside the millions of women and families whose lives have been touched by breast cancer. Breast Cancer Awareness Month calls on us to understand risk and prevention, practise early detection, tend to emotional wellness, and choose comfort that nurtures the body during and after treatment.
Why breast cancer awareness matters
Breast cancer remains one of the most common cancers worldwide. In the UK alone, around 56,800 new cases are diagnosed each year, according to Cancer Research UK, and by 2038 to 2040 projections suggest there could be nearly 69,900 new cases annually. Risk factors include genetics (such as BRCA1/2 or family history) and lifestyle factors like breast density, alcohol, hormone therapy and overall health. One in three women diagnosed are over 70, so older women should stay vigilant too, and while rarer in men, they can be diagnosed and should know the signs.
Reducing your breast cancer risk
Breast Cancer UK highlights simple steps: limit alcohol (research links it to increased risk); stay active and maintain a healthy weight (regular exercise can reduce risk by around 20%); and be aware of harmful chemicals, choosing natural and organic products where you can.
Early detection saves lives
One in eight women will be diagnosed in her lifetime, and early detection is one of our strongest tools. A monthly self-exam helps you “know your normal”: gently feel across the whole breast and underarm, looking for new lumps, thickened areas, swelling, skin dimpling, nipple inversion or discharge, or persistent pain or redness. The National Breast Cancer Foundation recommends doing it 7 to 10 days after your period begins; if you no longer menstruate, choose a consistent day each month. In the UK, NHS breast screening is usually offered from age 50, so talk to your GP for personalised guidance.
Navigating the emotional side
Breast cancer touches the heart, mind and identity, not just the body, and finishing treatment doesn't mean those feelings disappear. Therapy, journaling, gentle movement, mindfulness and talking openly all help. Helpful places to connect include Breast Cancer Now peer support, Macmillan Cancer Support, BreastCancer.org forums and Future Dreams.
Choosing comfortable lingerie during and after treatment
Tenderness, swelling, scar tissue or skin sensitivity can make certain fabrics and underwires uncomfortable, so choose gentle, breathable lingerie. Wire-free styles or silk-encased underwires are easier on radiation-sensitive skin, and metal-free bras make scans simpler (all JulieMay bras are metal-free). The Valentina Full Cup Bra has wide ergonomic straps and a cotton-wrapped underwire, and our post-surgery bras are crafted from ultra-soft Pima cotton and pure silk with removable padding for mastectomy support.
Post-surgery bras our community loves
The Fuchsia Silk Back-Support Wireless Bra in 100% pure silk and organic Pima cotton gives full coverage and gentle shaping: “Such a lovely set! In Feb 2022, I had breast cancer surgery on my left breast. The bra and knickers are well made, so pretty and comfortable on my sensitive skin.” The Cocoa Front-Closure Bra combines a soft silk-cotton blend with an easy front closure and wire-free design. Our community also values the lack of metal, handy if you need an MRI or CT. For more, see our guide on how to choose bras after breast surgery.
Please note: if you notice any change in your breasts, such as a new lump, skin or nipple change, or persistent pain, contact your GP. This article is for general information and isn't a substitute for medical advice.
Frequently asked questions
When should I start having mammograms?
In the UK, NHS breast screening is usually offered from age 50 to 71, though women at higher risk may be screened earlier. Speak to your GP if you have a family history or other risk factors.
How do I do a breast self-exam?
Once a month, ideally 7 to 10 days after your period, or a set day each month if you don't menstruate, gently feel across the whole breast and underarm for new lumps, thickening, swelling, dimpling, or nipple or skin changes.
How can I reduce my breast cancer risk?
Limit alcohol, stay active and keep a healthy weight (exercise can cut risk by around 20%), and reduce exposure to harmful chemicals where you can.
What lingerie is most comfortable during and after treatment?
Soft, breathable, metal-free styles, such as wire-free or silk-wrapped underwire bras in organic cotton and silk, and post-surgery bras with removable padding for shaping and balance.
Related reading
Educational content only; not a substitute for professional medical advice.
