Awards & News

What the title means. The Nation's Favourite Businesses is the flagship recognition programme of Small Business Saturday UK. From a record number of applications, the campaign's judges select the businesses they believe best represent the UK's most loved small firms.

Why JulieMay is selected: The recognition looks for businesses that customers and communities feel strongly about, and that is the story we put forward. JulieMay exists for women whose skin reacts to ordinary lingerie: eczema, contact allergies, nickel and latex sensitivity, menopause, and skin recovering after breast surgery. The combination of a real problem solved well, and a community that trusts us, is what the judges recognised. JulieMay was first chosen for the SmallBiz100 in 2022, and being selected again in 2026 tells us that four years of listening to women with sensitive skin has built something worth celebrating.

Being named a finalist at the EVAS Awards 2025 honestly means a lot to us. The EVAS Awards, founded by Sandra Garlick MBE, celebrate women in business across the UK, shining a light on founders and leaders who are building brilliant companies and creating real change.

To be recognised alongside so many inspiring female entrepreneurs is a genuine honour, and a lovely reminder that the work we do at JulieMay, as a small, values led brand, is being seen and appreciated.

If you'd told us a few years ago that JulieMay would be on the London Underground and Elizabeth line, in UK service stations and at trade shows, we'd probably have laughed, and then made tea. But here we are.

The point of these placements was to meet women in real life, on commutes, school runs and long drives, in all the in between moments where comfort matters most. It meant women could discover JulieMay beyond social media and search, in the places where daily life actually happens. (Getting the perfect shot was less glamorous: we rode the same escalator several times for one clean photo.)

We are overjoyed to have been honoured with the prestigious Micro Business of the Year award at the British Small Business Awards ceremony, held at the British Museum. At JulieMay Lingerie, our journey has always been driven by a commitment to innovation, quality and redefining comfort for our valued customers.

Our gratitude to you. To our incredible team and our cherished customers: your trust, loyalty and support inspire us every day. This award is as much yours as it is ours.

About the awards. The British Small Business Awards celebrates the exceptional achievements of small businesses across the United Kingdom, recognising innovation, growth and positive economic impact. The ceremony was held at the prestigious British Museum.

The Young Innovators Awards, supported by Innovate UK and the UK government, recognise young people with great business ideas and the potential to become future innovation leaders.

Inspired by her passion for health and wellness, Tiffany, Director of JulieMay Lingerie, was named a Young Innovators Award winner. The mentorship and funding through the Innovate UK programme continues to support our journey to help women with sensitive skin.

JulieMay Lingerie was named a finalist for Micro Business of the Year at the FSB Awards. The Federation of Small Businesses celebrates winners from each category at a prestigious UK final, offering opportunities for widespread recognition.

We would like to thank the Kent Invicta Chamber of Commerce for selecting JulieMay Lingerie as the Most Promising New Business of the Year, sponsored by Kent County Council.

It is a huge honour and a very proud moment for us. Thank you to everyone who has supported our journey, and special thanks to our customers, who motivate us to work harder. This achievement reflects the level of business excellence and entrepreneurship, and our journey won't stop here.

About the Kent Invicta Chamber Awards 2022. The annual business awards bring together the business community, showcasing the achievements of a range of businesses and talented individuals. “The quality and quantity of applications received this year just goes to show what an entrepreneurial county we work in,” said Jo James, Chief Executive of the Chamber.

JulieMay Lingerie has been voted Best Lingerie Brand of the Year in the London and South East Prestige Awards, run by Corporate LiveWire. The judges remarked that they “were impressed by the luxurious lingerie on offer, which not only ticks the allergy free box but is also of exceptional quality”.

The Prestige Awards recognise businesses that maintain a high quality level of service and experience, chosen on their marketing and branding, business growth methods, customer feedback and approach to new ideas.

From the feature. JulieMay is an allergy free lingerie brand helping women with eczema and allergies feel their best. All products are certified by Allergy UK, with synthetic, nickel and latex free labels. By using organic cotton as the main fabric, the brand has curated underwear that is breathable and three times softer than ordinary cotton, conforming to all ethical, fair trading and sustainable standards.

JulieMay has been supported by some of the UK's most respected business growth programmes, including the NatWest Accelerator, Barclays Eagle Labs (Eagle Club), the Foundervine programme and Enterprise Nation. Founder Tiffany is also a Government Help to Grow Management scheme mentor and mentors founders at the Queen Mary University of London incubators.

Trade shows are always a mix of useful, unpredictable and slightly chaotic, which is probably why we love them. At the Allergy & Free From Show we were once placed beside an allergy free food stall, and people asked if we sold gluten free underwear. We don't, but we understood the logic, and it was a reminder that clear education matters.

Across events and B2B meetings, including INDX Shows and the London Design Centre, we focused on what helps customers most: honest language about what allergy friendly lingerie really means.