The women of Juliemay, in their own words — what makes them feel beautiful, what changed, and what they wish they'd known sooner. Stay a while for honest videos from our Awena and warm letters from Aunt Julie.
Beauty after having my first child at 42 has meant redefining how I see myself. Now I look at my gorgeous daughter and think — this body made her, carried her and fed her. I have new respect for it, and I see it not for what it lacks but for what it has achieved. Thank you for making such amazing lingerie — its comfort, glamour and luxury have helped me feel gorgeous.
At forty-five, perimenopause is ramping up, and this year I found out I have progressive sight-loss. Change is a major theme in my life this year, and I'm looking to ditch my old, no-longer-comfortable, wired, irritating bras — and I stumbled across your website.
I spent years looking for a bra made of natural fibres — I even had linen bras custom made. Then I found JulieMay. I'm currently travelling in Europe and confidently packed dresses I used to shy away from! They're gentle on the skin and fit beautifully. I hope other women can feel like a woman again who is worthy of silk and lace!
I've been an avid supporter of JulieMay for several years while managing terrible perimenopause symptoms. The silk is particularly important for women like me due to all the continence, vulval and thermostat-control issues. I'd love to meet and personally thank the originator of JulieMay for producing such fantastic products.
My allergies around the breast area started four years ago — itchy, red rashes. I searched every store for an allergy-free bra with no luck, until I found JulieMay on Google. From the moment my bras arrived my life changed. They are beautiful to look at and feel gorgeous to wear. Thank you for giving me my life back!
I've always had sensitive skin and many allergies — bras especially, usually the fastener and the wire. My grandma also had a metal allergy and used to wrap her suspenders with plasters to prevent a rash. Fed up with the constant itching I found JulieMay. Three bras later — comfortable, a good shape, and best of all no itching!
For most of my adult life I couldn't wear pretty bras because they itched. It turns out I also have a nickel allergy, so the fastenings were the problem. Not only do I finally feel comfortable in the Valentina bras, but everything about them gives me joy. I'm really enjoying feeling more feminine at my time of life!
Breast cancer treatment caused the two of us to question what it means to be a woman. We are now learning to love our new bodies, and had so much fun and happiness making a video together wearing the beautiful JulieMay lingerie gifted to us.
I've had psoriasis since age four — learning to love and accept my skin has been a long journey. Most lingerie isn't designed with sensitive skin in mind, but JulieMay offers beautiful designs in fabrics that don't irritate my psoriasis. On the days I feel down about my skin, a date night always helps me find my confidence again.
I feel sexy and empowered when I put on something pretty and comfortable. It's like a secret superpower — no one else knows what I'm wearing under my clothes, but I know, which makes me feel more in control of my self-worth.
I learned to love my body despite my imperfections and surgery-induced changes like Bell's palsy. It took a lot of positive self-talk, love and patience. I feel most beautiful and free when I turn up my dance playlist and dance by myself in my living room — like nobody's watching!
After 22 years my husband left. My underwear was old and ratty and honestly looked how I felt inside. As a long-time housewife I wasn't sure I should spend the money, but I gave JulieMay a go. When I first tried it on I went from feeling old and ratty to feeling beautiful and even sexy! I've purchased two more since.
I've always had a passion for lingerie. After five years of painful, itchy eczema rashes I found out my colophony/rosin allergen is in elastane and lycra — almost all other underwear. It's been a godsend that JulieMay makes such beautiful lingerie while helping me avoid this allergen. It gives me the confidence to feel beautiful again.
Awena is the face you'll see talking to camera about the things that really matter to our community — the honest, sometimes-taboo subjects most brands skip. No scripts, no jargon, just real talk about women's health, comfort and confidence: PMDD and hormones, cycle syncing, the menopause, body confidence, and why sex is still taboo.
Hello, loves — it's Aunt Julie. I gather up the conversations our community is having and share them gently, the way an aunt would over a cup of tea.
Where this all began, and the people who make it what it is.
How to live a little more in tune with your hormones.
For when it's so much more than just PMS.
Permission to rest when the dark months press in.
Why it's so often missed — and what to look for.
The thing no one warns you about, talked about kindly.
Our newsletter — one warm, honest note a fortnight, plus first word on new releases. No spam, just us.
