Earth Day Special: Why Choosing Sustainable Lingerie Matters
The UN Environment Programme states that an entire truckload of discarded textiles ends up in landfills or is burned every single second. At the same time, people are buying 60% more garments and keeping them for only half as long. This rapid cycle has serious consequences.
Plastic-based fibres contaminate our oceans, toxic dyes pollute water systems, and garment workers are often underpaid and exploited. Fast fashion may be (unfortunately) booming, but the environmental and human costs are mounting.
It’s a sobering reality, especially in light of April 22nd, Earth Day, when so many of us are searching for ways to tread more lightly on the planet. You might think of planting trees, cutting back on plastic, or biking to work. But there’s one action you may not think of: choosing sustainable lingerie.
From the fabrics used to how they are made, what touches your skin can touch the Earth in powerful ways. In this Earth Day special, we’ll explore why sustainable lingerie deserves a place in the conversation.
Why Lingerie Deserves a Spot in Your Earth Day Plans
When discussing sustainable fashion, lingerie doesn’t always make the list. Yet it’s one of our wardrobes' most personal and most worn items. We reach for it every single day.
Still, most conventional lingerie is made from synthetic fibres that shed microplastics, use harsh dyes, and contribute to the waste piling up in landfills. It’s part of the larger fast fashion problem that’s quietly harming the planet.
That’s why Earth Day is the perfect time to take a closer look at what lies beneath. Choosing thoughtfully made lingerie aligns with Earth Day's values of intention, care, and responsibility. Small choices made close to home can have an incredible ripple effect.
Reason 1: Organic Materials Are Kinder to the Planet
Conventional cotton farming is water-intensive and often relies on synthetic pesticides that harm ecosystems and those working in the fields. In contrast, GOTS-certified organic cotton uses significantly less water, avoids toxic chemicals, and helps maintain healthy, living soil. It’s simply better for the Earth (and for your skin).
At JulieMay, we choose GOTS-certified organic Pima cotton and 100% Pure Silk because we believe beautiful lingerie should never come at the planet’s expense. These natural materials are breathable, biodegradable, and kind to sensitive skin.
Choosing pieces made with organic fabrics is a meaningful Earth Day action. It’s a quiet but powerful way to reduce your footprint and support farming practices that work with nature, not against it.
Reason 2: Sustainable Lingerie Reduces Waste
Most mainstream lingerie is made with synthetic fabrics like nylon and polyester. These materials take centuries to break down and shed microfibres every time they’re washed. And the tiny plastic particles enter our oceans, harming marine life and polluting our water systems.
At JulieMay Lingerie, we take a different approach by dedicating ourselves to sustainability efforts. As a proud Bra Recycling Ambassador, for example, we encourage customers to give their preloved bras a second life. Doing so keeps them out of landfills and puts them into the hands of women who need them most. Also, our production processes, from fabric use to recyclable packaging, are designed with minimal waste in mind.
Reason 3: Ethical Production Protects People and the Planet
True sustainability starts with people. At JulieMay, every piece of sustainable lingerie is handmade at our exclusive, ethical production site, where fair wages, safe working conditions, and human dignity come first. No shortcuts. No compromises.
We’re proud to be recognized by trusted third-party organizations like the Good Market, Sustainable Jungle, and Ecowiser that affirm our commitment to ethical, environmentally responsible practices.
On Earth Day, conversations tend to focus on carbon footprints and pollution. But ethical production is a vital part of the equation, too. It protects communities, uplifts workers, and guarantees that our progress as a planet is shared by all. Caring for the Earth should also mean caring for each other.
Reason 4: Giving Back Is Woven Into Every Purchase
At JulieMay, giving back is part of the fabric of who we are. With every purchase, you help us support incredible organizations making real-world change.
Through our partnership with Eden Reforestation Projects, we’ve helped plant over 7,800 trees and restore thousands of hectares of forest. With Plastic Bank, we’ve contributed to removing over 1 million plastic bottles from our oceans. And with charities like Smalls for All and AKT, we’ve provided undergarments, dignity, and safe housing support to those who most need it.
Our shopping choices create a ripple effect. Investing in brands that contribute to a kinder, cleaner world is one way you can be a force for good this Earth Day.
Reason 5: Choosing Sustainable Lingerie Inspires a Ripple Effect
Every time you choose sustainable lingerie, you send a message. A message that comfort, care, and conscience belong together. And when thousands of people make that choice? It becomes a movement. Our community plays a huge role in that.
Earth Day is about doing what you can with what you wear, how you shop, and who you support.
Let This Earth Day Be the Start of Something Lasting
This Earth Day, let your choices reflect the world you want to live in. Choosing sustainable lingerie may seem small, but its impact runs deep.
We invite you to explore our collection of sustainable lingerie and discover pieces that care for your body and the planet. Because change doesn’t always have to start with something loud. Sometimes, it begins with something soft, intentional, and close to home.
