Written by Megan Marshall. Reviewed by the JulieMay product and garment-tech team.
Quick answer: Breast sensitivity while breastfeeding is usually down to hormonal changes that boost blood flow and milk production. Ease it with a good latch, comfortable feeding positions, and warm compresses before and cold packs after feeds. Soothe chapped nipples with breast milk and gentle hygiene, support a heavier bust with a soft, breathable organic cotton and silk bra, and manage leaks with organic nursing pads or removable padding. See a professional for severe pain or signs of mastitis.
Breastfeeding is a beautiful and natural way to nourish your baby, but it can also bring challenges, particularly for new mothers. Issues like breast sensitivity, chapped nipples, a heavy bust and leaks are common and can make this special bonding time harder.
August is Breastfeeding Awareness Month, making it the perfect time to address these concerns and make breastfeeding more comfortable and enjoyable.
Managing breast sensitivity
Breast sensitivity during breastfeeding often happens because of hormonal changes that increase blood flow and milk production. Some tips to ease the discomfort:
- Proper latch: a good latch can significantly reduce nipple pain and sensitivity. Consult a lactation consultant if you need guidance, or if your baby struggles to latch on.
- Breastfeeding position: try different breastfeeding positions, such as the cradle hold, cross-cradle hold and rugby (football) hold, to find the most comfortable one.
- Warm compresses: a warm compress before feeding can soothe sensitive breasts and help milk flow.
- Cold packs: a cold pack after feeding can reduce inflammation and relieve pain. Wrap it in a cloth to avoid direct contact with the skin.
Treating chapped nipples
Chapped nipples can be painful and make breastfeeding harder. To soothe them:
- Use breast milk: rub a few drops onto your nipples and let them air-dry, as the milk's natural antibacterial properties help healing.
- Soak in warm water: soak your breasts in warm water with table or sea salt (use Epsom salt for nipple blebs, not open wounds) and air-dry.
- Keep good hygiene: keep your nipples clean and dry, but avoid over-washing, which can cause further dryness.
Adapting to a changing, heavier bust
As your body changes, your breasts may vary in size and shape, and a heavier bust can cause back pain and discomfort. Some strategies to ease the strain:
- Wear supportive bras: invest in high-quality bras that support without compressing your breasts, ideally in breathable, organic fabrics.
- Practise good posture: to avoid straining your back, maintain good posture and use pillows or cushions to support your arms and baby while feeding.
- Massage your breasts: gently massaging your breasts can relieve discomfort and help prevent clogged ducts.
Handling leaks
Leaking breasts can feel embarrassing (though they shouldn't!) and uncomfortable. Some quick tips:
- Use nursing pads: disposable or washable nursing pads absorb leaks and keep clothing dry, so choose organic cotton pads to avoid irritation. Bras with removable padding can also help.
- Feed regularly: sticking to a regular feeding schedule helps control your milk supply and minimise unexpected leaks.
- Try the press technique: if you feel a letdown coming when you're not near your baby, press firmly against your breast with the heel of your hand to pause the flow.
Choose fabrics that protect you, your baby and the planet
Choosing organic fabrics like cotton, bamboo and hemp, grown without harmful pesticides and chemicals, is a healthier choice for you and your baby:
- Skin-friendly: organic fabrics are gentle on sensitive skin, reducing the risk of irritation and allergic reactions.
- Breathable: they're typically more breathable than synthetics, helping regulate temperature, reduce sweating and minimise irritation.
- Chemical-free: organic clothing is free from harmful chemicals that can be absorbed through the skin, a safer option for nursing mothers and babies.
- Lower carbon footprint: organic farming uses less energy and produces fewer greenhouse gases than conventional methods.
When looking for safe, eco-friendly bras and clothing, support brands that prioritise sustainability and ethics, and look for certification by reputable organisations such as the Global Organic Textile Standard (GOTS).
Three bras for breast sensitivity while breastfeeding
If you're looking for the right bra to manage breast sensitivity during breastfeeding or pregnancy, here are three comfortable, practical options.
1. Hope Silk & Organic Cotton Bralette, for easy access
The Hope Silk and Organic Cotton Bralette combines soft silk with breathable organic Pima cotton for a hypoallergenic choice for sensitive skin. Its non-wired, non-padded design makes it comfortable and easy to breastfeed in.
2. Elysia Silk & Organic Cotton Front-Closure Underwired Bra, for more support
The Elysia Navy Blue Silk and Organic Cotton Bra is ideal if you need more support. Its full-cup design gives excellent coverage and support, while the front closure makes it convenient to wear, and the silk-and-Pima-cotton blend keeps it breathable and comfortable.
3. Ivory Non-Wired Silk & Organic Cotton Full Cup Bra, for managing leaks
The Ivory Supportive Non-Wired Silk and Organic Cotton Full Cup Bra is designed for comfort and leak management. Its non-wired design gives comfortable support, while the removable cotton padding offers flexibility and protection against leaks.
This Breastfeeding Awareness Month, take the chance to explore sustainable options and make informed choices that benefit both you and your baby. Shop JulieMay Lingerie today.
Please note: if you have severe nipple pain, signs of mastitis (redness, fever, flu-like symptoms) or feeding difficulties, speak to your midwife, health visitor, GP or a lactation consultant.
Frequently asked questions
Why are my breasts so sensitive while breastfeeding?
Hormonal changes increase blood flow and milk production, which makes breasts fuller and more tender. A good latch, supportive soft bras and warm or cold compresses all help.
How do I soothe chapped nipples?
Rub on a few drops of breast milk and air-dry, keep nipples clean and dry without over-washing, and check your baby's latch. See a professional if they crack, bleed or don't improve.
What's the best bra for breastfeeding and sensitive skin?
A soft, breathable organic cotton and silk bra, non-wired for comfort and easy access, or front-closure full-cup for more support, with removable padding to help manage leaks.
How do I manage leaks?
Use organic cotton nursing pads or bras with removable padding, feed or pump regularly, and use the press technique to pause an inconvenient letdown.
Last updated: June 2026.
