Quick answer: Urinary incontinence (involuntary urine leakage) affects up to 42% of UK women and around 1 in 3 after childbirth (up to 85% of new mothers). The main types are stress incontinence (leaks when you cough, laugh or exercise) and urge incontinence (a sudden, strong need to go). Pregnancy, childbirth and menopause are common triggers. Most cases improve with pelvic floor exercises, lifestyle changes and, if needed, medical treatment, so speak to your GP.
Hey, it's your Aunt Julie, ready to bust some myths and talk about incontinence throughout life. I'm talking about female urinary incontinence.
The science behind urinary incontinence
By definition, urinary incontinence (UI) is the unintentional passing of urine. While it's not often discussed, it's extremely common, with a European study finding that up to 42% of women in the UK experience it. Urine is made by the kidneys and stored in the bladder; when you need to urinate, your bladder muscles tighten and urine passes through your urethra, while your sphincter muscles relax to let it out. If your bladder muscles or pelvic floor suddenly tighten and your sphincter isn't strong enough, you may pass a small amount of urine. UI can result from nerve damage, or from pelvic floor stress and muscle stretching.
Urge incontinence
Urge incontinence comes on after a sudden, strong urge to urinate before you reach the bathroom. It's often associated with an overactive bladder, where people may feel the need to urinate frequently, sometimes more than eight times a day.
Stress incontinence
Stress incontinence is particularly common among younger and middle-aged women. When the bladder isn't fully supported because of a weakened or damaged pelvic floor, everyday actions like coughing, laughing and exercising put pressure on the bladder and urethra, causing leaks.
Seasons of life: when you might be affected
Around 4 in 10 women in the UK over 18 reported incontinence, no surprise given the common life events of the average woman: pregnancy, childbirth (around 1 in 3 women experience urinary incontinence after having a baby) and menopause, which all affect the muscles around the bladder. During menopause, our oestrogen levels plummet, weakening the urethra, bladder and vaginal walls, which can cause bladder leaks alongside other symptoms such as vaginal atrophy, so choosing breathable organic cotton underwear can help reduce moisture build-up and irritation. Other causes include excess weight, long-term constipation, nerve damage (from vaginal childbirth or conditions like diabetes or multiple sclerosis) and pelvic surgery such as a hysterectomy.
Expectations and stigma
Incontinence is often imagined as something only for our winter years, but in truth it affects people of all ages for many different reasons, and many cases improve significantly with pelvic floor exercises, lifestyle changes, medication or medical treatment. So much stigma has built up that many people experiencing UI don't feel comfortable talking about it, and the stress of a possible incident can worsen anxiety, often leading people to exclude themselves from social events, exercise or travel.

How to manage urinary incontinence
Breathe. Remind yourself that UI is very common; your body just needs a little TLC. Learn about the causes and which type you may be experiencing. Try pelvic floor exercises: pull the muscles around your vagina and anus up and in as though stopping yourself from urinating, hold for 8 seconds while breathing normally, relax for 8 seconds, and repeat 8 to 12 times, three times a day. You can do them almost anywhere with no one any the wiser. Talk to a professional. If you're having trouble improving your control, your GP can offer advice and personalised treatment.
It can take time, patience and support to manage urinary incontinence, but many people see significant improvement with the right treatment and lifestyle changes. With bountiful boldness, Aunt Julie x
This article is for general information and to help break the stigma around women's health, and should not replace medical advice from your GP or healthcare professional.
Why no one talks about postpartum incontinence (but we should)
Postpartum incontinence affects up to 85% of new mothers, yet only a small fraction ever receive treatment or support for it. Bladder leaks after childbirth might sound like just part of being a mum, but for millions of women they're an uncomfortable and often distressing reality.

Postpartum incontinence is the involuntary leakage of urine after childbirth, when the muscles that support your bladder and pelvic floor are weakened or overstretched during pregnancy and delivery. You might leak when you sneeze, laugh, cough, lift something heavy or during a light workout, typically stress incontinence, or feel a sudden urge you can't hold (urge incontinence). Even easy births can leave lasting effects: a long labour, pushing, or forceps or vacuum assistance stretches the pelvic floor, and after delivery your uterus shrinks back and hormone levels drop, further compromising bladder control.
The emotional toll
Postpartum incontinence affects your mind too. The constant fear of leaking can lead to anxiety and self-consciousness; some women avoid intimacy or skip social outings. According to a 2021 study, women with postpartum incontinence often feel silenced by stigma and embarrassment.

What makes the silence more harmful is the lack of medical support: over 80% of women say they weren't properly educated about postpartum incontinence by their providers.
Treatment and support options
- Pelvic-floor (Kegel) exercises: daily squeezes strengthen the muscles that support your bladder.
- Pelvic-floor physiotherapy: a specialist can assess whether your muscles are too weak or too tight and guide tailored exercises.
- Timed voiding: scheduling bathroom breaks every 2 to 3 hours can help retrain your bladder.
- Bladder-control products: pads, postpartum briefs and underpads provide practical protection while you heal.
- Lifestyle changes: limit caffeine, stay hydrated, eat fibre-rich foods, and work toward a healthy postpartum weight.
- Medical and surgical options: in persistent cases, medication or surgery may help, so talk to your GP, obstetrician or a pelvic-floor specialist.
And when you're also dealing with tender breasts and bulky postpartum pads, something as simple as slipping into a silk-lined bra can be a small act of self-love.
Please note: if bladder leaks persist beyond the early postpartum weeks, or affect your daily life, speak to your GP, health visitor or a pelvic-floor physiotherapist, as effective help is available.
Frequently asked questions
How common is urinary incontinence in women?
Very common. A European study found up to 42% of UK women experience it, and around 1 in 3 women experience it after having a baby (up to 85% of new mothers report some postpartum leakage).
What's the difference between stress and urge incontinence?
Stress incontinence leaks with pressure, such as coughing, laughing or exercise, due to a weakened pelvic floor. Urge incontinence is a sudden, strong need to urinate, often linked to an overactive bladder.
Can pelvic floor exercises really help?
Yes. Regular pelvic floor (Kegel) exercises strengthen the muscles that support the bladder and can significantly improve or resolve many cases over time, including postpartum.
How long does postpartum incontinence last?
For many women it improves within weeks to months as the pelvic floor recovers, especially with pelvic-floor exercises. If it persists, see your GP, as effective treatment is available.
Last updated: June 2026.
