Quick answer: The JulieMay community is a global network of women with sensitive skin, allergies or menopausal changes who have found comfortable, allergy-friendly lingerie, alongside the creators, charities and partners who share the brand's values. JulieMay supports partners like the Bra Recyclers, works with ethical creators, and is built by a small, fairly paid team. You can get involved by reading customer stories, following on Instagram, or getting in touch.
If the JulieMay team from a few years ago could see what we have become today, we would be in awe. We now have an incredible team, a wonderful group of creators, and the most fantastic community of sensitive-skin women. Our journey took time and effort, but we've made amazing friends along the way, and we're always welcoming more. Here's why you should be part of it.
The JulieMay purpose
At JulieMay, we understand the discomfort of everyday life, especially when it comes to lingerie. A bra that irritates, rubs or feels uncomfortable is the worst, and for anyone dealing with skin sensitivities, menopausal changes or allergic reactions, wearing a bra can feel unbearable and isolating.
But you're not alone. We have a whole community of women who finally feel comfortable in their JulieMay lingerie. You can read their stories and how JulieMay helped them here.
How did we find our community?
From the start, we knew we wanted to reach women with sensitive skin who needed comfortable, allergy-friendly lingerie. Finding them was a challenge until we enlisted the help of Claddagh Creative. Their ethical marketing strategy and community-focused ideas were pivotal, a thoughtful approach built on genuine connection and authentic engagement that helped us reach sensitive-skin women globally.
Their Instagram marketing and strategic influencer marketing connected us with creators whose values aligned with ours, and before we knew it our story was reaching people worldwide and building a loyal, supportive community.
Discovering our influencers
Working with Claddagh Creative, we found a fantastic group of creators who embody our values. In a world where everyone seems to be selling something, it's refreshing to find creators who genuinely value their community and promote brands that align with their purpose. Every creator we work with lives this ethos, and we couldn't be prouder.
Charitable partners
Our founder, Tiffany, is always looking for ways to support other small businesses and charities, inspired by the help we received at the beginning of our journey.
One of our partners is the incredible Bra Recyclers, dedicated to ensuring preloved bras and prostheses go to those in need rather than to landfill. Each year they accept thousands of items from individuals and businesses, often given to women and girls in need, such as those escaping domestic violence or human trafficking. But that's just the beginning. Discover more of our sustainable projects here.
The JulieMay team
Alongside our marketing team at Claddagh Creative, we have a dedicated team that makes JulieMay what it is, from our founder Tiffany, who has made comfortable lingerie possible for so many women, to Awena, who finds incredible partners to work with, and Mipi, our adorable golden retriever who brings joy to the team.
Plus our fairly paid factory workers and the many other wonderful people working behind the scenes are why we can help thousands of people worldwide find their comfort.
And, of course, our customers
We feel blessed to have found customers worldwide. Hearing their stories, and how JulieMay helped them find lingerie that loves their skin, brightens our day. Our customers' stories, referrals and support are why we are who we are today. Community is something we truly value at JulieMay.
If you're a creator, charity, potential partner, customer, or simply have a question, we would love to hear from you. To keep up with everything we're doing for the sensitive-skin community, follow us on Instagram.
Frequently asked questions
What is the JulieMay community?
It's a global community of women with sensitive skin, allergies or menopausal changes who have found comfortable, allergy-friendly lingerie with JulieMay, alongside the creators, charities and partners who share our values.
How can I get involved?
Read our customer stories, follow JulieMay on Instagram, or get in touch. We welcome customers, creators, charities and potential partners.
Which charities does JulieMay support?
Partners include the Bra Recyclers, who give preloved bras and prostheses to women and girls in need rather than sending them to landfill. You can see more on our sustainable projects page.
What makes JulieMay lingerie different?
It's designed for sensitive skin, using organic cotton and silk, hypoallergenic, with no exposed elastic, nickel or harsh dyes, and made by fairly paid workers.
Last updated: June 2026.
